Fall Advertising Campaign Continued

August 9, 2009 at 10:39 am | Posted in Goal Progress | 1 Comment

The author of Take Back Your Brain continues her series on writing an effective ad campaign by suggesting two changes in your approach. In her experience, when she switched from a motto in which she admonished herself to a motto that imagined her goal accomplished, she felt more inspired and less guilty. She also read an article — which I admit I didn’t click on — that argues that ads that employ the word “because” are more effective. So the assignment I completed this morning involved coming up with a tag line that met these criteria. Behold the result:

Again, thwarting bipolar disorder through goal setting.

Again, thwarting bipolar disorder through goal setting.

I do hope that these tag lines, along with the excellent images from istockphoto.com, will help me to think twice before squandering my next paycheck.

Love to all.


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  1. I love your ad! Thanks for this series. It has motivated me to add a list of the articles in my fall marketing campaign series to the bottom of each one, to make them easier to identify and navigate.


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